Future Scenarios in Strategy Development

Tomorrow´s business environment is becoming more and more unpredictable and volatile: the energy markets are increasingly characterised by technological advances, which is why conventional strategies founded on short term data and knowledge no longer imply any solid business planning. In order to be competitive, offshore professionals therefore have good reasons to take a long-term perspective.

This module will provide participants with new insights regarding long term development options. Methods and data management processes will be integrated to develop strategic choices of the future. As opposed to common strategic thinking, this course expands into future studies and appropriate applications of new theories and methods.


Learning Goals:

  • Identifying and analyzing mega trends and driving forces within the industry
  • Examples of unexpected innovations as well as missed opportunities in the development of technologies and markets
  • Methods for creative thinking and prognosis, both addressing classical opportunities and risk evaluation
  • Exchange of experiences and inspiration
  • Space for thoughts, which there rarely is a time for in daily management activities
  • Out-of-the-box methodologies

Relevant information:

Admission Requirements:

To be considered as an applicant for the Offshore Wind Energy MBA programme, the candidate is already a professional with relevant work experience. Each application is considered individually and we welcome qualifications from various backgrounds.

The formal criteria is a bachelor or other equivalent degree combined with two years’ work experience.

The Offshore Wind Energy MBA is an English-taught programme and the modules are highly interactive. Candidates must show proficiency in English to successfully participate in the modules and go through extensive pre-reading.

Learning Outcome:

Participants will be able to apply methods of creative thinking in the framework of strategy development both personally and within a team. They have acquired skills to handle information and to use methods in analyzing mega-trends to foresee industry future challenges. They know how to create, validate and evaluate the potential of future business opportunities and can link them to systematic realization paths.

Lecturers:

Palle Mørkøre

executive master of digital transformation and strategic foresight

Michael Bang

director of the Hempel Academy at Hempel A/S


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