Global Business

Globalization describes the growing interdependence of the world’s economies, cultures, and populations, driven by cross-border trade in goods & services, technology, and flows of investment and people, aided by information technology.

Global business is therefore the concept of companies developing, producing, selling and distributing products and services in multiple countries around the world. As governments over time have reduced trade & investment barriers and entered free trade agreements, companies can now produce and sell in many countries and companies compete and collaborate in both domestic and foreign markets.

The geographical scope within Offshore Wind industry has expanded from regional focus to a larger global perspective, where there has been extensive growth. Companies within the industry are following this development which demands further understanding of a global perspective and an understanding of foreign market entry as well as different local business environment.

This module offers a framework for analysis, development and implementation of global offshore wind business.

Learning Goals:

  • Initiation to internationalize
  • Development of international competences and competitiveness in companies
  • Market entry selection and strategies
  • Designing and implementing global business thinking and programmes
  • Competition and collaboration in a global context
  • Cross cultural understanding – sales, negotiations, learning and knowledge management
  • opportunity to employ understanding of factor endowments, intensity of rivalry, local demand conditions and competitiveness of related and supporting industries, creating a foreign national competitive advantage


Flemming Østergaard

Lecturer at Business Academy South West

Sigurd Blöndal

Senior R&D specialist and lecturer at Business Academy South West

Co-Lecturer from Business:

Esvagt – the market leader and largest operator of SOVs in Europe